Lower-Funnel Decomposition · MCP
Lower-Funnel Decomposition
Traces where a lower-funnel channel's demand actually comes from — baseline vs. each upper-funnel channel that drove it. Built live through the Recast MCP.
The prompt
Using the Recast MCP, build me a Lower-Funnel Decomposition for [client], KPI [dashboard]. Pull the trailing 90 days from the latest model's lower-funnel waterfall, split each lower-funnel channel's effect into baseline vs. the upper-funnel channels that drove it, rank the drivers, and plot a waterfall.
What you get back in Claude
"Replicate in Claude" downloads the skill file. Drop it into your Claude setup (or just paste the prompt above), connect the Recast MCP, and Claude pulls your live model and builds this for you. Nothing to run.