Period-over-Period · Incremental Performance

What changed this month.

Side-by-side on Recast incremental ROI, spend, and incremental revenue for every channel. All ROI figures are Recast's modeled incremental estimates — not platform-attributed. Built for QBRs, board prep, and the "what shifted" conversation.

Prior · 2026-03-24 → 2026-04-23

Current · 2026-04-23 → 2026-05-23

Spend

$1.06M

▲ +9.2% vs prior

Blended incremental ROI

4.71×

▼ −0.23× vs prior

Incremental revenue

$4.99M

▲ +4.2% vs prior

Biggest mover

Mailers

▲ Inc. ROI 2.48 → 3.28

Incremental ROI by channel · prior vs current · from Recast model

Detail

Channel	Spend (prior → current)	Incremental ROI (prior → current)from Recast model	Inc. ROI Δ	Incremental Revenue Δ

Amazon Revenue model · Prior 2026-03-24→04-23 · Current 2026-04-23→05-23 Powered by Recast API