Revenue Decomposition
Where the revenue actually came from.
Total revenue broken into organic baseline plus each channel's incremental contribution. The clearest single view of what drove the period.
Total revenue
$9.32M
Last 30 days
Organic baseline
$4.33M
46% of total
Marketing-driven
$4.99M
54% of total
Blended marketing ROAS
4.71x
$1.06M spend → $4.99M incremental
Waterfall
Organic baseline
Channel-driven incremental
Total revenue
Channel contribution detail
| Source |
Incremental Revenue |
Share of Total |
Contribution |