Model deployment comparison
Compare two model deployments across channel returns, contribution, and baseline in an interactive deck.
Recast AI Library: API/MCP Reports & Skills
More ways to work with your Recast model.
Explore reports, dashboards, and reusable skills. Preview an example, then build it with your own data through the Recast API or MCP.
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Experimentation roadmap with MCP
Use Claude and Recast MCP to rank lift-test opportunities by spend and relative ROI uncertainty.
Lower-funnel decomposition
Trace branded search and retargeting demand back to baseline demand and the paid channels that drive it.
Whitelabeled Recast Insights
Build a dashboard in your own brand with Recast’s channel insights, response curves, and model diagnostics.
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10 reports & skills
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API bundles include Python code and an agent skill. MCP skills run in Claude connected to Recast.
Channel Marginal ROI
Linear TV 9.29×
Podcast 5.28×
Meta retargeting 4.96×
Influencers 3.86×
Channel marginal ROI
See where the next dollar of spend has the highest modeled return, with weekly and monthly trends.
Platform ROI Adjusted ROI
Meta prospecting 4.5× 3.1×
Linear TV 7.5× 10.1×Illustrative platform values
Incrementality-adjusted ROI
Compare platform-reported returns with Recast’s incrementality estimates to understand channel performance.
Experimentation roadmap
Prioritize lift tests by comparing channel spend with uncertainty in modeled contribution.
Channel saturation curves
Explore response curves to see where channels have room to scale and where returns are flattening.
Period-over-period comparison
Compare channel spend, incremental revenue, and ROI across two periods for your next performance review.
Revenue decomposition
Break revenue into baseline demand and each channel’s incremental contribution.
Channel mROI4.4×
Saturation curves8 channels
Backtests0.71% error
+ Spikes, Context, more→
Whitelabeled Recast Insights
Build a dashboard in your own brand with Recast’s channel insights, response curves, and model diagnostics.
Experimentation roadmap with MCP
Use Claude and Recast MCP to rank lift-test opportunities by spend and relative ROI uncertainty.
Lower-funnel decomposition
Trace branded search and retargeting demand back to baseline demand and the paid channels that drive it.
Model deployment comparison
Compare two model deployments across channel returns, contribution, and baseline in an interactive deck.
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These examples use Recast’s marketing measurement models.
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