A growing library of reports built for your results, powered by Recast and your data.
Run them on your own model through the Recast API, or straight from Claude with the Recast MCP.
Ranks every channel by current marginal ROI with WoW and MoM deltas. A weekly pulse for marketers tracking saturation and momentum across the portfolio.
Combine in-platform CPAs with Recast incrementality factors to surface what each channel actually costs per incremental customer. The truer cost basis for budget decisions.
Plots each channel's uncertainty contribution against its spend. Top-right quadrant = channels where the next lift test moves the most signal. Skip the gut calls.
For every channel: where you are on the saturation curve, headroom remaining, and the marginal return at current spend. Refreshes with every model update.
Compare any two periods side-by-side on ROI, mROI, baseline contribution, and total outcome. Built for QBRs, board prep, and "what changed this quarter" reviews.
Decomposes total revenue into baseline plus each channel's incremental contribution. The single clearest view of where the money actually came from in a given period.
Take elements or all of Recast Insights and white label it with your brand for an internal dashboard. Branding, channels, KPI, and data all swap to the client.
Plots every channel by spend against how uncertain the model is about its ROI. Big spend the model can't pin down is where the next lift test pays off. Built live through the Recast MCP.
Traces where a lower-funnel channel's demand actually comes from — baseline vs. each upper-funnel channel that drove it. Built live through the Recast MCP.